Wiseman featured in Bellevue University’s College of Business newsletter

Constellation Collective President and CEO Wendy Wiseman was featured recently in Bellevue University’s College of Business eNewsletter and blog, “Innovating Business.”

Wiseman is a longtime member of the College of Business Advisory Board. The theme of the eNewsletter was entrepreneurism.

Early in her career, Wiseman cut her chops as a marketer for large but “disruptive” corporations. She drew on that experience, as well as her time leading Constellation Collective, when offering advice to students and alumni considering starting their own business.

“My marketing career was built around seeing the prospect we want to reach and thinking about what we want that person to hear, think and feel about the brand. When you approach what you do with this entrepreneurial mindset – no matter how big you are, and no matter if you wish to start your own company or succeed in an established one – you will have an edge that works,” Wiseman said.

Constellation Collective partners with Bellevue University to produce the College of Business eNewsletter. The article featuring Wiseman, as well as other articles featuring faculty, alumni and students, is available on the College of Business blog.