Our Collective Story

Tracy Zaiss
Tracy Zaiss

What a privilege to be able to take a 35-year success story to the next generation of marketing communications today. Zaiss & Company made its mark at its founding with the little-known concept of “account planning,” brought to clients by founder Tracy Zaiss. This is the genesis of Deep Dives and the Customer POVsm that yields smart market positions for brands and strategic creative and media plans that yield results. That’s how Constellation Collective continues today, with research that informs our work powered by the legacy of Zaiss & Company.

Our Mission

We Grow Companies With Smart Marketing

Our Vision

To Be The Success Engine for the World’s Best Companies and the World’s Most Talented Marketing Professionals

Our Values

Drive for Excellence ~ We are the goal-driven professionals with zeal for learning focused on outcomes that make a difference.

Ingenious Ideation ~ We are cleverly innovative and resourceful.

Better Together ~ We respect the value and expertise that all bring to the team.

JOY ~ We have fun.

All In ~ We invest in the success of each other, our clients and the craft.

Our Quest to Strengthen Our Constellation

We continually seek to strengthen our constellation through welcoming team members of all ages, gender identities, races, sexual orientations, physical and mental abilities, ethnicities and perspectives. We strive to create an inclusive workplace that promotes and values diversity and where everyone, from any background, can do their best work and realize their best selves.

The I Act Pledge

I will check my own biases and take meaningful action to understand and mitigate them.

I will initiate meaningful, complex, and sometimes difficult conversations with my friends and colleagues.

I will ask myself, “Do my actions and words reflect the value of inclusion?”

I will move outside my comfort zone to learn about the experiences of perspectives of others.

I will share my insights related to what I have learned.