Our Collective Story
What a privilege to be able to take a 34-year success story to the next generation of marketing communications today. Zaiss & Company made its mark at its founding with the little-known concept of “account planning,” brought to clients by founder Tracy Zaiss. This is the genesis of Deep Dives and the Customer POVsm that yields smart market positions for brands and strategic creative and media plans that yield results. That’s how Constellation Collective continues today, with research that informs our work powered by the legacy of Zaiss & Company.