Five PR trends shaping 2025

Here’s what we’re talking to our clients about when it comes to PR in 2025.

The Next Phase of AI

AI is becoming a standard tool in public relations, enhancing productivity and supporting creativity without replacing human ingenuity. As audiences grow weary of “AI” as a buzzword, PR pros will focus on integrating it seamlessly into strategies. AI’s role in PR will solidify as a practical, everyday asset rather than a disruptive novelty.

Data-Driven Insights
PR decisions will increasingly rely on analytics—monitoring sentiment, ROI and trends in real-time for smarter strategies.

Hyper-Personalized Outreach
Audiences expect tailored messages. PR pros will use data to craft ultra-specific pitches and campaigns.

Short-Form Video Domination
Platforms like TikTok and Reels will drive the need for concise, engaging and creative PR storytelling. Short-form videos capture attention quickly, aligning with the fast-paced consumption habits of today’s audiences

Podcast PR
Podcasts continue to grow in popularity – 90 million Americans listen to at least one every week. Pitching to podcasts and creating branded shows will continue to be a vital PR tool.