The Stars of Constellation Collective

Wendy’s professional experience and accolades could fill an entire website, so let’s start with this: There’s no one more respected in marketing for their innovation, creativity and vision than Wendy Wiseman. She cut her teeth in the creative and media departments at Bozell Global, then headquartered in Omaha. She soon moved to San Francisco and WPP Group’s  J. Walter Thompson, the fourth-largest agency in the world. She then moved to a media position at Young & Rubicam, also in the WPP Group, before being asked to join U.S. Sprint as director of advertising, where she was part of the storied Candice Bergen spokesperson campaign in the highly competitive telecom industry. At Sprint, Wendy received the company’s first-ever Annual Market Impact Award for Exceptional Results, and the company won numerous advertising awards, including an Effie for a leading national campaign. As the client, she was the lead on campaign production, including Super Bowl spots. Her success at Sprint led to her being hired away by competitor MCI to serve as Director of Marketing in the D.C.-area world headquarters.

A third generation Omahan with a long family legacy in writing, oration and ideation, Wendy returned to Omaha in 1995 to lead marketing efforts for a national telecom start-up. No stranger to agency life, and thriving in the multi-faceted and fast pace, Wendy joined Zaiss & Company and served as Director of Marketing for a Denver-based telecom company at the same time. In 2022, Wendy became owner and President of Zaiss & Company, now Constellation Collective, where she is the CEO today.

Like all true visionaries, Wendy parlays her extensive experience with her innate drive to create strategic, effective campaigns that grow brands and inspire our team. She credits her brilliant and ceiling-breaking mentor, Tracy Zaiss, as the shining example of hard work, insistence on knowing our clients’ businesses as well as they do, and keeping our fingers on the pulse of market trends – all what every client deserves in exchange for their faith and trust in us.

Anticipating trends in marketing and business, Wendy’s bold vision and courage is on full display today having led the transformation of Zaiss & Company to Constellation Collective, Powered by Zaiss & Co. While honoring our roots established by founder Tracy Zaiss, the evolution assures we are poised and ready to work with clients who want to grow through this new age of marketing communication and branding. Seeing market trends, Wendy serves as the Director of Marketing and co-owner of Horsepower Today, a disruptive company that matches dedicated  experienced professionals with businesses who want to grow and/or sell.

Inside Constellation Collective, Wendy has built a reputation even more vital to her business success than her professional resume' – that of a beloved leader, trusted colleague and inspiring mentor who loves to make marketing challenges fun. (And they are when you love our craft.)

She leads in our community, too, having served on numerous non-profit and business-building boards. Today she serves on the Bellevue University College of Business Advisory Board and Marketing Advisory Committee, is vice president/president elect of the Lauritzen Botanical Gardens Board, a member of the Sustainable Initiatives and Alliances Africa (SIA) Board and serves on the Capital Campaign committee at her church. She is an Officiant of the Universal Life Church and Certified End-of-Life Doula.

Wendy famously coined the term “Only Stars” to describe Constellation Collective. It’s the perfect metaphor for who we are and everything we do. Our team members – only stars. Our clients – only stars. Our partners – only stars. Our campaigns – only stars.

And in this Constellation Collective, Wendy is our guiding star.

Will was a precocious child. He loved hatching his own adventures and was always up to – and into – something. He brings that same adventurous spirit to life as an adult. He loves being outdoors, whether he’s skiing, snowboarding, hiking or playing pickleball. He has a habit of always knocking on wood when necessary, part of Will’s knack for leaving nothing to chance, whether that’s by scaring away a jinx or going the extra mile to ensure a client is well-served in every way. He cherishes time with his fiancé, Jordan, and their dogs, Ned and Cashew, and cat, Luca. His favorite movie is “Everything Everywhere All at Once” (kinda sounds like Will) and his favorite band is Rebelution, whose debut album is called “Courage to Grow.” (definitely sounds like Will) As a fourth-generation marketer, Will believes in the power of marketing to grow brands. He brings his extensive experience in digital marketing, data analysis, company culture growth and creative ideation to his role as CRO. He thinks big-picture for clients and the firm, but always with an eye on the concrete strategy and execution that produces results. He sees that same mindset in everyone at Constellation Collective. “We’re all committed to going above and beyond to ensure the success of our clients.”

Pictured with Will:
Ned plays an integral role in boosting office morale, but he takes work-life balance to the extreme. He’s usually sleeping on the job or begging for belly rubs. His idea of teamwork is volunteering to eat his co-workers’ food. That being said, Ned might be the most popular member of the Constellation Collective team. He’s not a good dog; he’s the best dog.