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Insights from Constellation Collective

The power of AI to turn people off?

According to one study, it’s true. Even as companies are pouring billions into AI, products labeled “Powered by AI” are lowering customers’ intention to buy. The Journal of Hospitality Marketing & Management fielded the research and found among four large consumer goods and services categories, “in every single case, the intention to buy or use […]

Deep dives matter, so put on your scuba gear

Sometimes in the marketing/advertising business, we get the impression that people think it’s “fun and easy” – the result of watching “Mad Men” or movies that make it seem that way. It is fun. It’s not easy. In fact, just as in every other profession, successful marketers dive deep and enjoy the quest of what […]

Why snackable content enhances your brand

Attention spans are shorter than ever. (Wait, keep reading!) In a world of scrolling, snackable content is your brand’s best friend. Quick to consume: Grabs attention in seconds. Highly shareable: Boosts reach. Memorable impact: Makes your message stick. Short, sharp and shareable content keeps your brand relevant and top-of-mind. Simplify your storytelling, focus on value […]

In 2025, celebrate the power of community

At the heart of every great brand is a strong community. In 2025, let’s remember: Connection drives trust. Collaboration sparks creativity. Support builds loyalty. Whether it’s engaging your audience, uplifting your team or partnering with others, let’s grow, share and thrive together in 2025.

Five PR trends shaping 2025

Here’s what we’re talking to our clients about when it comes to PR in 2025. The Next Phase of AI AI is becoming a standard tool in public relations, enhancing productivity and supporting creativity without replacing human ingenuity. As audiences grow weary of “AI” as a buzzword, PR pros will focus on integrating it seamlessly […]

Three PR strategies businesses can’t afford to ignore

Chief Content Officer Jason Keese lays out three strategies all successful organizations – regardless of industry or sector – should be incorporating into their overall marketing and communications plan.